Data touches on almost all of our work at GMS. We outline a few examples below. It also seems that more and more, the biggest challenge isn't its availability, but actually figuring out what to do with it! And that's ultimately as much a strategic imperative as it is an analytical task.
- Content Management: Building applications to store internal data or serve public content.
- Economics & Finance: Developing database- or data-driven economic and financial models.
- Energy & Utilities: Modeling reliability, performance, and other system metrics for utilities.
- Marketing & Sales: Using data to understand the best market strategies and sales channels.
- Web Analytics: Implementing web-based software to record and study web visitor traffic.